- Trainee: Tudor Vacaretu
- Company: Achmea, Research Institute of Sweden (RISE), Technical University of Munich (TUM), Philips Research and Eindhoven University of Technology (TU/e)
- Company supervisor:
- TU/e supervisor: Panos Markopoulos
Smartphones and tablets are popular tools nowadays with user groups that vary from children to elderly. Along with these devices, a huge market of apps and services has risen in the past years offering solutions for entertainment, health care, education, etc. Currently there is a multitude of apps and services that provide solutions for helping people live healthily and to support health interventions. While these are very powerful tools, the main issue with them is the low adherence rate users have to such products.
The PersoCo project (Personalized Digital Self-Management Services for Cognitive Assessment and Rehabilitation) is an effort to find solutions for increasing engagement and adherence for a tablet application designed for elderly that suffer of subjective cognitive impairment.
The project has been started by Marta Kaczmarczyk as her final graduation project in 2016. Her contribution to the project was to define the engagement layer of the application as being formed of a (1) user profiling tool and (2) motivational layer, and to define the profiling tool concept.
My contribution to the project as a PDEng trainee was to research ways of increasing engagement in PersoCo application by developing the motivational layer and by tailoring content of the motivational elements. The motivational elements were created around the Hook Model, developed by Nir Eyal – a framework for creating habit forming products, and the content of the engagement elements has been tailored around the principles of persuasion defined by Robert Cialdini, which were used in the profiling tool defined earlier in the project. The final solution consists of a gamified questionnaire for profiling users to susceptibility to persuasion principles and motivational elements tailored to persuasion principles.
The project is a collaboration between multiple project partners including: Achmea, Research Institute of Sweden (RISE), Technical University of Munich (TUM), Philips Research and Eindhoven University of Technology (TU/e), and was supervised by Panos Markopoulos.