Symposium
The Future of User Experience Design
28 June, 13:00 | Eindhoven

What 

This Symposium will inform you and exchange the newest developments in the field of User Experience Design and communicate where the field is heading by showing state of the art work.  


Who 

For people who are active in the User Experience domain or who create enabling technologies for the digital society equipped to function at the interface between people and technology. People who want to learn about recent developments in the field and what a project by a trainee of the User System Interaction (USI) Program might bring for them are also warmly welcome. Product owners, designers, and other practitioners are invited to share their knowledge and extend their network during the drinks. 


Meet 

Meet like-minded people and extend your network during this afternoon filled with inspiring talks about the future of UX. Get in contact with companies and experts from the UX Industry, consultancy, and the academic field, while enjoying some drinks.


Learn 

Learn from Brian Pagán, Founder and UX Mentor at The Greatness Studio,
how to discusses emotion, empathy and ethics in UX; how evolving relationship with technology makes our humanity more important than ever. The topic of the talk will be "Teaching Machines How To Human: The Future of UX in the Fourth Industrial Revolution". Brian will point out how the limits of technology have moved far beyond the simple tools of our ancestors.  


Listen 

Listen to the business experiences of three top alumni from the USI Program at the TU/e.

Pieta van der Molen from Nedap Healthcare will share her '10 lessons learned' while applying user-centered design methods during the development of a diabetes game. A nearly full user-centered design cycle was executed for this project: in twelve months she went from research to conceptualization, detailing, and partly implementation. The project started with exploring the diabetes domain and defining the target audience and ended with a user evaluated high fidelity prototype of the game, called ‘SugarVita’.

Den Tserkovnyi from StudyPortals will share his experience from joining the quickly growing web-service company. Starting as a first scrum master and interaction designer he experienced the design and development workflow transformation in the course of the first 9 months. After 3,5 years it is apparent how decisions made in 2014 influenced the core products and the culture of the company. In his presentation, Den will share StudyPortals’s take on agile and user-centred design and development.

Lennart Overkamp from Mirabeau will introduce you to his 6-step guide for co-creating experience maps with stakeholders during his talk about 'Mapping Customer Experience'. An experience map visualizes the experience of a costumer before, during and after using a service. In his talk, Lennart will discuss the maps’ usefulness for increasing customer experience, and provide an overview of the research behind his 6-step guide for co-creating experience maps with stakeholders. Finally, he will present a vision regarding the role of experience maps in the future of UX design.  


Connect 

Connect with one of the 13 UX Talents from multidisciplinary backgrounds such as psychology, industrial design and computer science. The trainees from the USI program at the TU/e are looking forward to collaborating on projects and job opportunities. Find more information about the talents and the program here.  


Outcome 

Companies who are already doing the state of the artwork might have interesting case stories. For other companies, the event might convey information about new methods and tools. Moreover, companies have the chance to connect to and recruit highly qualified employees for projects or full-time positions in a hassle free method.  

Register now
Early bird ticket
until June 9th
15 euro
Regular ticket
after June 9th
25 euro

Symposium program

13.00 – 13.30Walk in
13.30 – 13.35Opening
13.35 – 14.15Brian Pagán, The Greatness Studio
14.15 – 14.45Pieta van der Molen, Nedap Healthcare
14.45 – 15.15Break
15.15 – 15.45Den Tserkovnyi, StudyPortals
15.45 – 16.15Lennart Overkamp, Mirabeau
16.15 – 16.30Closing
16.30 – 18.00Drinks