Marta Kaczmarczyk


Apart from ability to enhance user satisfaction, UX can also be used in a context of medical field and persuasive design (captology). Furthermore it can enhance behaviour change, increase access to technology for impaired people and improve standard of life of people with disabilities. During my stay at USI, I focus on projects, which explore possibilities of applying this type of functionality. There are two main factors benefiting to this; first my Master’s degree in cognitive science during which I have learned about behaviour change theory (e.g. nudge theory) and secondly the knowledge I gained from observations of users of persuasive, educational and healthcare applications. These observations gained during research and usability testing that I conducted for various clients, here at the university, have equipped me with understanding of users’ motivations, mentality, and behavior. Another factor benefiting to successful work on these projects is the ability to understand technology, which is required for these type of projects. I have gained it while working on my Master’s thesis, which topic was:: “Comparing how humans and machines think”. This topic involved knowledge and implementation of both image processing and machine learning algorithms.


MSc Environmental Engineering, MSc Cognitive and Decision Sciences :: Krakow University of Technology, UCL